Privacy Policy

Who We Are

Jasmine London (trading as Cavayelo by Jasmine London) is a UK-based home fragrance brand. We are the data controller for the personal information described in this policy. You can contact us at info@jasminelondon.co.uk.

What Information We Collect

We may collect the following personal information:

• Order information: name, email address, delivery address, and phone number, collected when you place an order through our Shopify-powered checkout.
• Email address: collected if you subscribe to our newsletter.
• Payment information: we do not store payment card details. All payment processing is handled securely by Shopify and its payment processors.
• Usage and analytics data: pages visited, time on site, general device and location information, collected through Google Analytics. This helps us understand how the site is used. See our Cookie Policy for full details and how to opt out.

How We Use Your Information

• To fulfil your order — processing, packing, and delivering your purchase (legal basis: performance of a contract).
• To communicate about your order — order confirmations, dispatch notifications, and responding to queries (legal basis: contract).
• To send marketing emails — only if you have actively subscribed. You can unsubscribe at any time (legal basis: consent).
• To improve our website — using analytics data, only where you have consented to non-essential cookies (legal basis: consent).

Who We Share Your Data With

We share your data only where necessary to run our business:

• Shopify Inc. — our e-commerce and payments platform, which processes orders and payments on our behalf.
• Royal Mail / delivery couriers — your name and delivery address are shared solely to fulfil delivery.
• Google Analytics (Google Ireland Limited / Google LLC) — if you consent to analytics cookies, anonymised usage data is processed by Google. Google may process this data outside the UK/EEA; where it does, this is covered by Google's standard contractual clauses and/or the EU–US Data Privacy Framework.
• Email marketing providers — only your email address, and only if you have subscribed.

We do not sell your personal data to any third party.

How Long We Keep Your Data

Order data is retained for 6 years in line with UK tax and accounting obligations. Marketing email data is retained until you unsubscribe. Analytics data is retained per Google Analytics' standard retention settings. You may request deletion of your personal data at any time, subject to our legal obligation to retain financial records.

Your Rights Under UK GDPR

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data ("right to be forgotten"), subject to our legal retention obligations
• Object to processing based on legitimate interests
• Request data portability — receive your data in a machine-readable format
• Withdraw consent for marketing or analytics cookies at any time

To exercise any of these rights, email info@jasminelondon.co.uk. We will respond within one month, as required by law.

Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk, though we would appreciate the chance to resolve any concern directly first.

Changes to This Policy

We may update this policy from time to time. The current version is always available on this page with the date of last update shown above.

See also our Cookie Policy. For any privacy queries: info@jasminelondon.co.uk